Gone are the days when first impressions were made with a firm handshake and a confident introduction. Today’s businesses, be it from any industry, is judged on how impressive their online presence is. Social media has become the unofficial portfolio for professionals as well as organisations – especially, those from the fashion, beauty, and lifestyle industries. So, if you are not yet taking full advantage of the virtual world to grow your business, it’s time to join the bandwagon.
Why do you need a social media presence?
The short answer is – It’s free and highly engaging. Today, information is at your fingertips and it doesn’t take too much effort to get a full overview of any business. If you are a beauty/Hair professional or a salon owner, you need to be ready with your business information at the click of a button. Building and maintaining a website is great – the truly interested clients would even take the time to visit it. But, what about the potential customer? How would they search for your website, if they don’t even know about you?
Here’s where the magic of social media comes to play. Consider Facebook as your informal website – even with all the recent not-so-beneficial algorithms, a Facebook page for your salon or professional profile is worth the hype. To get into the timelines of your target group, you can always dip into the vast marketing resources within the social network. Instagram is the next big thing, and according to some reports, is already taking over the popular vote among millennials. Next, on your radar should be Twitter – it’s more current and requires a completely different ball game. Then you have your Pinterest and Youtube – good to venture into if you have the time and resources, but for a beginner – not an absolute necessity.
How to get the best out of your social media business profile?
If you already have a Facebook page and Instagram profile for your business, good! – We’ll get to improving that later. But first, for those of you who are yet to take that first step, here are a few important points to keep in mind:
As a salon business or a beauty/hair professional, it is only natural to put your work on display. But, do not restrict your social media posts to just one type of content. Variety is what will keep your followers interested. Tends, in-salon events, client testimonials, celeb endorsements, trends, inspirational words etc are just some of the salon social media post ideas you can use.